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Lanolips Lands Minority Investment from Point King Capital

Published March 21, 2022
Published March 21, 2022
Lanolin

Point King made a minority investment in Lanolips to fuel global growth. 

WHO: Lanolips is a lanolin-based Australian skincare company founded in 2009 by Kirsten Carriol. The brand uses lanolin humanely sourced from Australian sheep. The brand product assortment consists of a variety of lip balms and glosses and a small assortment of face and body products. The brand is known for its hero product 101 Ointment Multipurpose Superbalm.

Point King Capital provides long-term growth equity to global consumer and financial services companies. PKC is supported by a discrete group of investors consisting of best-in-class global entrepreneurs and sophisticated family offices. Point King has also invested in The Beauty Chef, Esmi Skin Minerals, and BYBI

WHY: The capital will be used to deepen partnerships with existing retail partners, hire key talent, grow globally, and launch new multipurpose skin and lip products. 

IN THEIR OWN WORDS: Kirsten Carriol, founder & CEO of skincare brand Lanolips, told WWD she partnered with Point King because of their experienced management team "who've done this many times." 

"From the very beginning, I pictured us being a household name around the world. I felt like I built the brand to be a brand that would be a generational brand," Carriol said.

"The business is already very global and we're passionate about helping the global growth of the brand," said Sam McKay, founding partner at Point King, who also noted that Lanolips is differentiated because it can live in mass and high-end distribution.

DETAILS:

  • Lanolips has secured a minority investment from Point King Capital. The terms of the deal were not disclosed. 
  • The brand continues to be majority owned and run by founder and Chief Executive Officer Kirsten Carriol. Tammy Pall will continue in her role as General Manager and Brand President.
  • WWD reported Lanolips is growing in the double digits and has about $10 million in sales.
  • The brand is available in 3,000 doors in 25 countries, with the US being the brand's largest market representing 40% of sales. 
  • Allison Malcolm from Point King will join Lanolips’ board of directors.
  • Wallis Graham and Deutsch Miller advised Lanolips, while Corrs Chambers Westgarth and EY advised Point King.
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